Selling a home can be a daunting and multi-faceted process. One of the most important things a seller can do to ensure a quicker sale and better buyer is to stage the home. Home staging has become a must for sellers across the market. The staging process not only sells faster, but it also attracts high value buyers that will likely result in an increased selling price.

Staged homes sell faster because buyers can visualize the property as their own prospective home and are therefore more willing to jump on the opportunity before anyone else does!

There is a lot that goes into the reasoning and proven research on why home staging is a “must do” for sellers, so let’s dive right in.

Highlighting the Home’s Potential

There is something to be said for seeing potential on a blank canvas, but most buyers aren’t experienced artists. Buyers are looking for something to catch their eyes and speak to the vision they’ve always had of their dream home. A professionally staged home can do exactly that.

A study done by the National Association of Realtors displayed that 77% of buyers had an easier time visualizing the home as their own when it was staged. Buyers are looking for a place they can call home as they walk through. The welcoming feeling of a professionally staged home does exactly that.

To maximize sales potential, you’ll want to stage your home in a way that highlights all of its best features. This is where a professional staging company can really make a difference. Your home has a specific underlying style that great staging can match and enhance. The staging company will know just how to cultivate that style in every room of the home, so when a buyer walks through, they can not only picture what it would look like if they moved in, but truly feel what it would be like too.

Appealing to More High Value Buyers Faster

There is a boatload of research supporting the claim, but home staging really does help you find the best buyers quicker. It’s a tactic proven by the increasing number of new sellers using the strategy in today’s market – even in a seller’s market.

If you haven’t been convinced of the effectiveness of home staging yet look at the following statistics.

  • 25% of buyer’s agents report that home staging increased the initial bid by up to 5%, when compared to homes that were not staged.
  • Even crazier, 17% of seller’s agents have been reported saying home staging increased the offering price by up to 10%.

The research proves it, and in a market where everyone is fighting for the highest bid, home staging is the number one thing you can do to improve your ROE.

A Final Assessment

While you can certainly get by without home staging, the benefits of the process truly make it a no-brainer. Your home will sell faster, the buyer will be happier, and more than likely, you’ll end up selling the home for more than you initially thought. If you’ve been considering home staging, but weren’t sure if it was going to be right for your home, do it! The thousands of satisfied sellers before you have proved the process to be well worth it.